Popular Articles

Top Grossing Social Media Apps, and What Makes Them Successful...

The top three grossing apps have two things in common. One: they are all dating apps. Two, they are all apps that are free to purchase, but make a profit from in-app purchases. Free apps are often very profitable because mobile app developers Los Angeles can find it difficult to get users to even try an app when there is a pay wall. Match Match.com has had a marketing campaign so successful that it has become a well-branded household name. This allows for the app to generate a profit even if it wasn’t easy-to-use, something app development in Los Angeles should keep in mind. By being well-known, it has a larger pool of dating options to choose from. Then, by having more options to choose from, it becomes even more popular as a result. Zoosk Zoosk provides users with more information on potential dates than most other dating websites. However, to follow through, you will need to purchase a subscription, a common monetization trick for mobile application development Los Angeles. The free app serves as marketing tool that sells potential suitors to the user while requiring a payment to receive the final product. POF POF stands for “Plenty of Fish.” Unlike with the other apps listed above, users are not required to purchase a subscription to go on a date. Instead, users subscribe in order to gain access to better features. While these apps are all user-friendly, what sets them apart is that they satisfy an emotional need. Halcyon Innovation specializes in engaging mobile application development for Los Angeles businesses looking to increase audience engagement through mobile...

The major themes of inbound marketing...

Inbound marketing is about bringing the customers to you. Unlike traditional internet marketing which relies on ads and email campaigns to get awareness of a product out there, inbound marketing does not fight for attention. This is done by content creation and attracting qualified leads. Here is a look at the major themes of inbound marketing in a little more detail: Content creation and distribution This is the more important phase. The focus here is to create high quality content that answers your customers questions and solves their problems. This content must then be distributed far and wide. Lifecycle marketing Nothing beats a customer who promotes your products to their networks. The entire lifecycle of taking a person, making them a visitor, lead, customer and then promoter takes specific marketing actions and tools. Personalization The content needs to address the customer’s needs. The more details and interactions you have with your customers the more you can personalize the messaging. Multi-channel Potential customers are everywhere. Inbound marketing is by its very nature multi channel as you will need to be where the customers are. Depending on the nature of your customers and product, it could be blogs, some or all social networks. Integration All of the tools that are used in inbound marketing are best when they are tightly integrated. The right tools will help you focus on the most important part of the process: content...

Instagram launches Stories feature...

Instagram launched Stories, a secondary feed of content from users that will only be available for 24 hours. If that sounds familiar, that is because it is a near pixel for pixel copy of rival Snapchat’s stories feature. From the Instagram blog: “With Instagram Stories, you don’t have to worry about over posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” Stores, which launches on both Android and iOS worldwide, places a row of circular icons on top of the existing feed horizontally. It contains every photo and video placed in the stories from the last 24 hours. Unlikely Snapchat you can go back, like pages, to previous parts of stories. There is no way to like, heart or comment on stories. However, just like on Snapchat you can reply to a story. It will go as a direct message to the user’s message box. Another thing to note is that the privacy of your stories follows that of your main account. As a result, if you have a public account, then your stories will also be public. The response so far has been quite good, though it will be interesting to see how it fares once the novelty wears off....

Tips to Improve an Email Campaign...

When used properly, email marketing is an effective business tool. However, some business owners make critical mistakes when it comes to their email marketing campaign. They don’t take the time to optimize their opt-in rate and are overly promotional at times, which will cause people to unsubscribe. A good digital marketing agency will help anyone overcome these issues so that they can improve their profitability. Conversion The first step in an effective email marketing campaign is to maximize your opt-in rate, which does not need to be difficult. Digital marketing Los Angeles recommends offering a free digital product, such as an e-book, to incentivize your prospects to join your list. Value If you ask a digital marketing agency Los Angeles how to get the best results, they will tell you to focus on offering value each time you email your list. That means you must create content that your subscribers find informative or entertaining. Monetize People are exposed to advertisements more times each day than they care to count. So, if you want your email marketing efforts to be successful, then you must promote your products or services carefully, and you can start by offering exclusive deals and discounts. Final Thoughts Although email marketing is a great way to improve your profitability, you must always ensure you do it properly so that you don’t lose any of your customers. Rather than focusing on what you can gain, consider new ways to offer value to those on your list so that they look forward to each email you send. Sticky Web Media is a digital marketing agency specializing in PPC, SEO and digital...

Identity fraud up by 57%...

According to the fraud prevention service Cifas, the number of victims of identity theft rose by a staggering 57% last year. The data, which was generated from 261 companies in the UK indicates that these fraudsters are getting people’s’ information from social media sites. Cifas says: “Facebook, Twitter and LinkedIn had become a “hunting ground” for identity thieves. It said there were more than 148,000 victims in the UK in 2015 compared with 94,500 in 2014. A small percentage of cases involved fictitious identities but most fraudsters assumed the identity of a real person after accessing their name, date of birth, address and bank details. More than 85% of the frauds were carried out online. Some personal details were found by hacking computers but increasingly fraudsters used social media to put together the pieces of someone’s identity” Looks like the days of people putting private data online is and should be coming to an end. There are campaigns like Get Safe Online which help warn people of these dangers. From the BBC: “The Get Safe Online campaign warns people not to give away details such as phone numbers, addresses or date of birth, or pictures of their home, workplace or school, in either profile information or posts. Often victims did not even realise they had been targeted until a bill arrived for something they did not buy or they experienced problems with their credit rating, the fraud prevention service added.” The moral of this story is that you should remove any and all private identifying data from anything you upload publicly online. This includes EXIF data from your camera photos, which can contain location etc. Then make sure that the data you do upload is behind strict privacy...

How Discounts and Coupons Can Help Your Email Campaign...

Email marketing campaigns can be improved by offering the consumer coupons and discounts. Consumers love seeing any form of discount in their email. Partner that with a crafty subject line that promotes that discount, and you may see an increase in sales. However, continuously offering discounts is a risky decision as well, and may also hurt you in the long run. The important thing is that you balance providing discounts to your consumer in order to maintain healthy lead generation. Be Discount-Friendly (In Moderation, of course) The first thing that you’ll want to think about is what type of discount you’re going to offer to the consumer. Is it a “buy one, get one half off” type deal? Or are you going for the straight discount percentage slash-off? Either way, you’ll want to entice the consumer and garner much interest from them. This way, they’ll spread the discount by word of mouth and through social media. Building a strong social media following, mixed with an effective email marketing campaign can help boost your results. Now that you’ve crafted your discount, you’ll want to consider the frequency in regards to sending these emails to your consumer. Too many discounts, and you’ll slowly see the consumer start to back away. This is due to a variety of reasons. For one, they’ll only expect large discounts and stay away until they see them. One way that you can sort out your discounts is on special occasions or when you have a new release of a product. eTargetMedia can help you with all your email marketing needs. With targeted email lists and other services, eTargetMedia can help you generate leads for your business or...

What to do if Your Mugshot Appears Online...

Article provided by Pierre Zarokian of Reputation Stars. If your mugshot appears on Google, should you call an attorney? Should you complain? What if the BBB won’t listen to your complaints, who will you go to then? Google doesn’t offer an easy way to remove content you don’t want posted about yourself online. The burden is on you. If you don’t know your rights, that can be a scary feeling. These are the best options you have if your mugshot appears on Google. Manage the Fallout Rule number one of public relations is figuring out how to respond, and most of the time the answer is “do not respond.” Don’t validate the accusations or grant them any kind of legitimacy with your response. Consider how it would look if someone searching you came across a page where you were defending yourself or even suggesting a hint of guilt. Instead, make note of the mugshot websites that host your mugshot or criminal record and try contact those webmasters to see about removal. Clean Your Image The most effective form of image scrubbing involves removing your mugshots from the websites that host them. If you pay for removal from one website, there is nothing stopping someone from utilizing the Freedom of Information Act to query your arrest records and re-post your mugshots elsewhere. So the first approach involves creating a plan to find additional records as they appear and remove them as soon as possible to minimize damage. The next step is focusing on building your reputation so that you and your Web properties can outrank competing websites that might be sharing unfavorable information about you. You can create bunch of new social media profiles so hopefully they would rank batter...

Google enters the social messaging space again with Allo and Duo...

One of the least popular Google apps, even internally is Hangouts. It was an attempt to merge all the messaging components amongst Google properties like Google+, Gmail and Youtube. Unfortunately the app is slow, clunky and not as simple to use as the other messaging apps that have dominated the market. Google’s solution to this is to launch two more messaging apps: Allo and Duo. Allo is a messaging app that like WhatsApp and Viber that registers you using your phone number. This is the easiest and fastest way to build a social messaging app out. It has some nice takes on features from other services and aims to improve on all of them. However, the biggest difference is the integration of the new Google Assistant: “Allo also features the Google assistant, bringing the richness of Google directly into your chats—helping you find information, get things done, and have fun. You can chat one-on-one with the assistant, or call on Google in a group chat with friends. Either way, you no longer have to jump between apps to do things like book a dinner reservation with friends, get up-to-date sports scores, settle a bet, or play a game. The assistant in Allo lets you bring things like Search, Maps, YouTube and Translate to all your conversations, so that you and your friends can use Google together.” Duo, is a one on one video calling app. It’s claim to fame is that a lot of work has gone into making the video as smooth and maintain the highest quality as possible whilst reducing latency. The demonstrations have been impressive although it will need real world testing. It remains to be seen if Google can successfully build a social messaging app...