Popular Articles

Improve SEO by bolstering internal links...

Most webmasters and SEO marketers know the value of internal links. However, simply linking randomly from within your site to a target page is not going to work. Even something as simple as internal linking needs to be targeted and done one step at a time. Here is a step-by-step guide to doing internal linking the right way. Step one – Identify the page and the keyword you want the page to rank for. It could be a great piece of content that has not gotten the links it needs to rank high. It could also be for more than one keyword phrase. In the interests of keeping it simple, limit it to three keywords. Step two – Take those keyword phrases you want to rank for and do a Google search for those terms on your own website. These are the pages that Google thinks are relevant to the keywords you entered. Hence, these are the best pages to link to your target page. Step three – Open the pages that came up on the search. Check if those keyword phrases you identified in step one are present. If they are, do they link to the target page? No? then link it to the target page. Add the phrase and the link to pages that did not have the exact phrase but came up on the search. Step four – Mark a point in time and wait two weeks to a month. Did the rank increase? Did traffic increase? If this method worked, now identify another page and go about repeating the...

Three link building tactics that still work...

Over the years there have been hundreds of different tactics marketers have used to get links. Getting links, especially for online stores and e-commerce sites is harder due to the commercial nature of the sites. Fortunately, some tactics that were used in the past still work. Here are three of them: Asking for links The absolute easiest and cheapest way to get links is to just ask. When it comes to online stores, the most obvious people to ask from are your suppliers. Check each supplier or manufacturer’s website and look for a location where they list their distributors, this is where you will get your link. Complementary products In any niche, there will be other products that complement the one you sell. For online paint suppliers, there will be brushes and other accessories that go with. For coffee there are coffee grinders, machines and cups. All of these connections can be used to market a product. This is easier if the product you are promoting is known to be one of the best in its class. Hario for example get their grinders featured in lots of articles and videos because they are cheap and produce amazing ground coffee. Product page links In most cases you will get a link to your home page. Domain links are good but what you want, in order to improve sales and ranking is to get links to your internal pages. The best way to do this is to run a competition or contest and place the location on the internal page you want to rank. This way any links to the contest will be to this page....

Top Grossing Social Media Apps, and What Makes Them Successful...

The top three grossing apps have two things in common. One: they are all dating apps. Two, they are all apps that are free to purchase, but make a profit from in-app purchases. Free apps are often very profitable because mobile app developers Los Angeles can find it difficult to get users to even try an app when there is a pay wall. Match Match.com has had a marketing campaign so successful that it has become a well-branded household name. This allows for the app to generate a profit even if it wasn’t easy-to-use, something app development in Los Angeles should keep in mind. By being well-known, it has a larger pool of dating options to choose from. Then, by having more options to choose from, it becomes even more popular as a result. Zoosk Zoosk provides users with more information on potential dates than most other dating websites. However, to follow through, you will need to purchase a subscription, a common monetization trick for mobile application development Los Angeles. The free app serves as marketing tool that sells potential suitors to the user while requiring a payment to receive the final product. POF POF stands for “Plenty of Fish.” Unlike with the other apps listed above, users are not required to purchase a subscription to go on a date. Instead, users subscribe in order to gain access to better features. While these apps are all user-friendly, what sets them apart is that they satisfy an emotional need. Halcyon Innovation specializes in engaging mobile application development for Los Angeles businesses looking to increase audience engagement through mobile...

The major themes of inbound marketing...

Inbound marketing is about bringing the customers to you. Unlike traditional internet marketing which relies on ads and email campaigns to get awareness of a product out there, inbound marketing does not fight for attention. This is done by content creation and attracting qualified leads. Here is a look at the major themes of inbound marketing in a little more detail: Content creation and distribution This is the more important phase. The focus here is to create high quality content that answers your customers questions and solves their problems. This content must then be distributed far and wide. Lifecycle marketing Nothing beats a customer who promotes your products to their networks. The entire lifecycle of taking a person, making them a visitor, lead, customer and then promoter takes specific marketing actions and tools. Personalization The content needs to address the customer’s needs. The more details and interactions you have with your customers the more you can personalize the messaging. Multi-channel Potential customers are everywhere. Inbound marketing is by its very nature multi channel as you will need to be where the customers are. Depending on the nature of your customers and product, it could be blogs, some or all social networks. Integration All of the tools that are used in inbound marketing are best when they are tightly integrated. The right tools will help you focus on the most important part of the process: content...

Instagram launches Stories feature...

Instagram launched Stories, a secondary feed of content from users that will only be available for 24 hours. If that sounds familiar, that is because it is a near pixel for pixel copy of rival Snapchat’s stories feature. From the Instagram blog: “With Instagram Stories, you don’t have to worry about over posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” Stores, which launches on both Android and iOS worldwide, places a row of circular icons on top of the existing feed horizontally. It contains every photo and video placed in the stories from the last 24 hours. Unlikely Snapchat you can go back, like pages, to previous parts of stories. There is no way to like, heart or comment on stories. However, just like on Snapchat you can reply to a story. It will go as a direct message to the user’s message box. Another thing to note is that the privacy of your stories follows that of your main account. As a result, if you have a public account, then your stories will also be public. The response so far has been quite good, though it will be interesting to see how it fares once the novelty wears off....

Tips to Improve an Email Campaign...

When used properly, email marketing is an effective business tool. However, some business owners make critical mistakes when it comes to their email marketing campaign. They don’t take the time to optimize their opt-in rate and are overly promotional at times, which will cause people to unsubscribe. A good digital marketing agency will help anyone overcome these issues so that they can improve their profitability. Conversion The first step in an effective email marketing campaign is to maximize your opt-in rate, which does not need to be difficult. Digital marketing Los Angeles recommends offering a free digital product, such as an e-book, to incentivize your prospects to join your list. Value If you ask a digital marketing agency Los Angeles how to get the best results, they will tell you to focus on offering value each time you email your list. That means you must create content that your subscribers find informative or entertaining. Monetize People are exposed to advertisements more times each day than they care to count. So, if you want your email marketing efforts to be successful, then you must promote your products or services carefully, and you can start by offering exclusive deals and discounts. Final Thoughts Although email marketing is a great way to improve your profitability, you must always ensure you do it properly so that you don’t lose any of your customers. Rather than focusing on what you can gain, consider new ways to offer value to those on your list so that they look forward to each email you send. Sticky Web Media is a digital marketing agency specializing in PPC, SEO and digital...

Identity fraud up by 57%...

According to the fraud prevention service Cifas, the number of victims of identity theft rose by a staggering 57% last year. The data, which was generated from 261 companies in the UK indicates that these fraudsters are getting people’s’ information from social media sites. Cifas says: “Facebook, Twitter and LinkedIn had become a “hunting ground” for identity thieves. It said there were more than 148,000 victims in the UK in 2015 compared with 94,500 in 2014. A small percentage of cases involved fictitious identities but most fraudsters assumed the identity of a real person after accessing their name, date of birth, address and bank details. More than 85% of the frauds were carried out online. Some personal details were found by hacking computers but increasingly fraudsters used social media to put together the pieces of someone’s identity” Looks like the days of people putting private data online is and should be coming to an end. There are campaigns like Get Safe Online which help warn people of these dangers. From the BBC: “The Get Safe Online campaign warns people not to give away details such as phone numbers, addresses or date of birth, or pictures of their home, workplace or school, in either profile information or posts. Often victims did not even realise they had been targeted until a bill arrived for something they did not buy or they experienced problems with their credit rating, the fraud prevention service added.” The moral of this story is that you should remove any and all private identifying data from anything you upload publicly online. This includes EXIF data from your camera photos, which can contain location etc. Then make sure that the data you do upload is behind strict privacy...

How Discounts and Coupons Can Help Your Email Campaign...

Email marketing campaigns can be improved by offering the consumer coupons and discounts. Consumers love seeing any form of discount in their email. Partner that with a crafty subject line that promotes that discount, and you may see an increase in sales. However, continuously offering discounts is a risky decision as well, and may also hurt you in the long run. The important thing is that you balance providing discounts to your consumer in order to maintain healthy lead generation. Be Discount-Friendly (In Moderation, of course) The first thing that you’ll want to think about is what type of discount you’re going to offer to the consumer. Is it a “buy one, get one half off” type deal? Or are you going for the straight discount percentage slash-off? Either way, you’ll want to entice the consumer and garner much interest from them. This way, they’ll spread the discount by word of mouth and through social media. Building a strong social media following, mixed with an effective email marketing campaign can help boost your results. Now that you’ve crafted your discount, you’ll want to consider the frequency in regards to sending these emails to your consumer. Too many discounts, and you’ll slowly see the consumer start to back away. This is due to a variety of reasons. For one, they’ll only expect large discounts and stay away until they see them. One way that you can sort out your discounts is on special occasions or when you have a new release of a product. eTargetMedia can help you with all your email marketing needs. With targeted email lists and other services, eTargetMedia can help you generate leads for your business or...