Popular Articles

Important tools for converting traffic to leads...

A lot of work goes into attracting visitors. Unfortunately, the hard work is just starting. Now the process begins in converting those visitors into leads. The objective is to collect the contact information of the visitor. The more data collected the better. However, in most cases, a name and email address are enough. For an online marketer, there is nothing more important than getting someone’s name and email address. Here are four tools that aid in that conversion process: Forms – This step needs to be as frictionless as possible. In order to capture a lead, the visitor should enter their details into a form and submit. The process needs to be clear and easy. Call to action – These are buttons that get your visitors to take an action. Often it involves an incentive of some sort. These incentives can be white papers, downloads, books etc. It has to be enticing to the target market. Low conversion rates on a call to action usually indicate a lack of interest in the incentive. Landing pages – This is where the above call to action leads a visitor. The visitor will have the chance to download whatever incentive offered. Some sites provide the incentive on confirmation of the email address. Once the three-step process is complete, the visitor is now a contact/lead. Keep all contact details in a central database. This prevents duplication of effort. Combine data from other sources to increase the accuracy of conversion...

Dealing with negative feedback...

As marketers or site owners, there can be a significant amount of feedback, both positive and negative that need to be dealt with. The feedback itself can come in many forms and on many channels. They can be bad reviews on shopping sites for a product, negative comments on social media etc. Here is one method of dealing with negative feedback: Listen to the feedback. The first step is to acknowledge and listen to the feedback. A visitor/customer is likely to look on the interaction more favorably if the complaint is acknowledged. One Facebook or any channel that allows it, reply as quickly as possible and say that the issue will be looked into. Decide if it is constructive Not all feedback needs to be followed up with action. This is the internet and there is going to be feedback that is not constructive. Mark all the ones that are constructive for follow up. A perfect example would be feedback on products on Amazon. There are some that give one-star ratings when a product is delayed in delivery or damaged in transit not realizing that the ratings are for the product. Move forward There are two options here. The feedback can be taken to heart and be the reason for the initiation of some form of change. Alternatively, even if the feedback was constructive, there are going to be those that cannot be implemented or practical for various reasons. Those can them be let go or filed for a future...

Recently, several online marketers have noticed that longer form content tends to rank better in Google....

While this has been suspected for some time, it appears that it is definitely the case now. All things equal, a longer article will outrank a shorter one. Note that a longer article is several thousand words long as opposed to the average 250-word article. Many professional SEO marketers have identified roughly three areas that Google looks at for content: Search engagement This is the level of engagement and satisfaction that a searcher gets from a result. This is most likely measured in the bounce back to the search results. The longer the visitor stays on the page, the more likely Google believes that they are satisfied with the content. Longer stays also equal higher levels of engagement. Remember that Google knows by cookie and IP when a visitor goes back to a search and if the search is related. Diversity of content This is in comparison to all the other content in the search results for that query. The more diverse the content compared to competing articles the better this will be. The uniqueness of the content will also play a part. Content quality There are probably many ways Google could gauge the quality of the content.  Some of it could be a combination of engagement, diversity and the quality of the written English. It is not unrealistic to assume that there is a system within Google that can grade the quality of writing and...

Improve SEO by bolstering internal links...

Most webmasters and SEO marketers know the value of internal links. However, simply linking randomly from within your site to a target page is not going to work. Even something as simple as internal linking needs to be targeted and done one step at a time. Here is a step-by-step guide to doing internal linking the right way. Step one – Identify the page and the keyword you want the page to rank for. It could be a great piece of content that has not gotten the links it needs to rank high. It could also be for more than one keyword phrase. In the interests of keeping it simple, limit it to three keywords. Step two – Take those keyword phrases you want to rank for and do a Google search for those terms on your own website. These are the pages that Google thinks are relevant to the keywords you entered. Hence, these are the best pages to link to your target page. Step three – Open the pages that came up on the search. Check if those keyword phrases you identified in step one are present. If they are, do they link to the target page? No? then link it to the target page. Add the phrase and the link to pages that did not have the exact phrase but came up on the search. Step four – Mark a point in time and wait two weeks to a month. Did the rank increase? Did traffic increase? If this method worked, now identify another page and go about repeating the...

Three link building tactics that still work...

Over the years there have been hundreds of different tactics marketers have used to get links. Getting links, especially for online stores and e-commerce sites is harder due to the commercial nature of the sites. Fortunately, some tactics that were used in the past still work. Here are three of them: Asking for links The absolute easiest and cheapest way to get links is to just ask. When it comes to online stores, the most obvious people to ask from are your suppliers. Check each supplier or manufacturer’s website and look for a location where they list their distributors, this is where you will get your link. Complementary products In any niche, there will be other products that complement the one you sell. For online paint suppliers, there will be brushes and other accessories that go with. For coffee there are coffee grinders, machines and cups. All of these connections can be used to market a product. This is easier if the product you are promoting is known to be one of the best in its class. Hario for example get their grinders featured in lots of articles and videos because they are cheap and produce amazing ground coffee. Product page links In most cases you will get a link to your home page. Domain links are good but what you want, in order to improve sales and ranking is to get links to your internal pages. The best way to do this is to run a competition or contest and place the location on the internal page you want to rank. This way any links to the contest will be to this page....

Top Grossing Social Media Apps, and What Makes Them Successful...

The top three grossing apps have two things in common. One: they are all dating apps. Two, they are all apps that are free to purchase, but make a profit from in-app purchases. Free apps are often very profitable because mobile app developers Los Angeles can find it difficult to get users to even try an app when there is a pay wall. Match Match.com has had a marketing campaign so successful that it has become a well-branded household name. This allows for the app to generate a profit even if it wasn’t easy-to-use, something app development in Los Angeles should keep in mind. By being well-known, it has a larger pool of dating options to choose from. Then, by having more options to choose from, it becomes even more popular as a result. Zoosk Zoosk provides users with more information on potential dates than most other dating websites. However, to follow through, you will need to purchase a subscription, a common monetization trick for mobile application development Los Angeles. The free app serves as marketing tool that sells potential suitors to the user while requiring a payment to receive the final product. POF POF stands for “Plenty of Fish.” Unlike with the other apps listed above, users are not required to purchase a subscription to go on a date. Instead, users subscribe in order to gain access to better features. While these apps are all user-friendly, what sets them apart is that they satisfy an emotional need. Halcyon Innovation specializes in engaging mobile application development for Los Angeles businesses looking to increase audience engagement through mobile...

The major themes of inbound marketing...

Inbound marketing is about bringing the customers to you. Unlike traditional internet marketing which relies on ads and email campaigns to get awareness of a product out there, inbound marketing does not fight for attention. This is done by content creation and attracting qualified leads. Here is a look at the major themes of inbound marketing in a little more detail: Content creation and distribution This is the more important phase. The focus here is to create high quality content that answers your customers questions and solves their problems. This content must then be distributed far and wide. Lifecycle marketing Nothing beats a customer who promotes your products to their networks. The entire lifecycle of taking a person, making them a visitor, lead, customer and then promoter takes specific marketing actions and tools. Personalization The content needs to address the customer’s needs. The more details and interactions you have with your customers the more you can personalize the messaging. Multi-channel Potential customers are everywhere. Inbound marketing is by its very nature multi channel as you will need to be where the customers are. Depending on the nature of your customers and product, it could be blogs, some or all social networks. Integration All of the tools that are used in inbound marketing are best when they are tightly integrated. The right tools will help you focus on the most important part of the process: content...

Instagram launches Stories feature...

Instagram launched Stories, a secondary feed of content from users that will only be available for 24 hours. If that sounds familiar, that is because it is a near pixel for pixel copy of rival Snapchat’s stories feature. From the Instagram blog: “With Instagram Stories, you don’t have to worry about over posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” Stores, which launches on both Android and iOS worldwide, places a row of circular icons on top of the existing feed horizontally. It contains every photo and video placed in the stories from the last 24 hours. Unlikely Snapchat you can go back, like pages, to previous parts of stories. There is no way to like, heart or comment on stories. However, just like on Snapchat you can reply to a story. It will go as a direct message to the user’s message box. Another thing to note is that the privacy of your stories follows that of your main account. As a result, if you have a public account, then your stories will also be public. The response so far has been quite good, though it will be interesting to see how it fares once the novelty wears off....