Three examples of virtual reality used for e-commerce

Article Written by : Small Biz Web Shop

According to a survey run by Adweek, 53% of respondents said they would buy products from a brand that uses virtual reality than from one that does not. It is an interesting use for a product meant for entertainment and exploration. In fact, there are already brands that use virtual reality as part of an e-commerce strategy. Here are a few examples:

IKEA

In April 2016, IKEA created their virtual reality kitchen. Customers can walk through and even interact with items in the kitchen like drawers and appliances. Customers can also change materials and designs as they walk around to see the impact of the changes in the kitchen as a whole. Also, there is a child’s height view for looking at how safe the kitchen is for a child.

Lowe’s

The Lowe’s Holoroom is a virtual reality home improvement tool. It lets homeowners create the perfect room and see how it looks and “feels” before investing in the products. Created as a concept in 2014, the Holoroom is now available in 19 stores across the US. Lowe’s will upgrade the experience as the technology matures, improving the experience whenever possible.

Merrell

Hiking footwear brands Merrell partnered with Rolling Stone magazine to create Trailscape virtual reality experience. The experience revolves around walking and hiking through a mountainous region. It includes ropes, a rock wall, and a bridge along with fans for the wind. The purpose, other than to advertise the Merrell brand, is to inspire more people to go outdoors.