Category: Social Media
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Taking advantage of Google Image Search
The latest data from an online survey shows that as much as a quarter of all Google searches comes from Google Image Search. It is a staggering number, showing that Google Images gets forty times more traffic than Facebook search, and ten times more than Yahoo!. The question is how the average website can take…
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Get more links from influencers
Do you want to rank higher? Want more traffic? You need more backlinks. Backlink acquisition is not as hard as most bloggers think. A lot of people think that nobody wants to read and share their content. In reality, the opposite is true. People active on social media and online influencers are always looking for…
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How to get more followers on Instagram
On most social networks, the number of followers is considered social proof. This has resulted in a race to get as many followers as possible. Generally unless the user has existed on other platforms prior to signing up to instagram, organic growth can be slow. Here are three ways to grow your follow total faster.…
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Google News Initiative and Subscribe With Google to help publishers online
There is a lot of contention between publishers and Google over the use of news and how Google does not do enough to encourage people to subscribe. Google is taking steps to remedy some of the damage the internet has done to the newspaper business model. It is kicking it off with the Google News…
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Apple: HomePod to arrive on the 9th of February
It’s been a long time coming, but Apple is about to enter the living room with the HomePod, which is to go on sale on the 9th of February. However, unlike what everyone expects, Apple is not looking at the smart home market. The HomePod is a cylindrical speaker unit with Siri voice control, much…
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Tips for making the most of your SEO and content
Google may change the game now and then, but one thing remains true: Content is the foundation of every interaction with your customer. Making the most of your content will help with increasing sales and getting better rankings. Here are some tips to make the most of your content: Audience – The first and most…
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Google Assistant Coming to Third-Party Devices
In a noteworthy announcement this morning, Google said that Google Assistant would be coming to several electronic devices from several manufacturers. Here are some of the most important takeaways from the release: Google Assistant Integration At the Google I/O developer conference, Google stated that there would be wide Google Assistant integration with third-party hardware. It…
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How to Properly Use Social Media As a Legal Professional
If you’re one of the many legal professionals using social media to expand your professional presence, you need to consider how ethics apply to your online activities. Failure to do so could result in some severe consequences. Some of the ethical constraints that involve your social media accounts might actually take you by surprise. Furthermore,…
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Google uses machine learning to improve search quality
Google’s biggest problem at present is the quality of its search engine results. Granted, this is not a new issue, but it has gotten more publicity recently. Part of the problem is the sudden growth in fake news, especially during the last U.S. presidential election. As part of Project Owl, Google has been using search…
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Recently, several online marketers have noticed that longer form content tends to rank better in Google.
While this has been suspected for some time, it appears that it is definitely the case now. All things equal, a longer article will outrank a shorter one. Note that a longer article is several thousand words long as opposed to the average 250-word article. Many professional SEO marketers have identified roughly three areas that…