Category: SEO
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Three link building tactics that still work
Over the years there have been hundreds of different tactics marketers have used to get links. Getting links, especially for online stores and e-commerce sites is harder due to the commercial nature of the sites. Fortunately, some tactics that were used in the past still work. Here are three of them: Asking for links The…
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Snapchat launches Discover
Snapchat has recently rolled out its Discover feature to its messaging app. This new section delivers concise “bite-sized” news pieces from major publications. This helps to news veteran sites to reach the younger generation. The question that marketers might be asking themselves is whether this type of content partnership will alienate search engines and bring…
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Hootsuite valued at $1 billion in 2014
Hootsuite is a Canada-based firm. It is considered as the most widespread social media platform. Hootsuite is in fact a social media consulting and analytics firm. It is known for providing an easy to use social media platform that enables users to post and monitor content for their Twitter and other social media accounts. This…
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Will Ello be able to compete with giants like Facebook and Twitter?
Ello is a new social media network launched in July 2014 on an invite-only basis. The new social network has also issued a manifesto along with its launch pledging to remain ad-free unlike the other existing social networks. Ello promises its users that they would be guaranteed absolute privacy regarding the name they would like…
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Why we should keep an eye out for DuckDuckGo
DuckDuckGo is a search engine which launched in 2008 and its name is inspired by the kids’ game “Duck Duck Goose”. By 2011 the site had gained 1.5 million visitors per day and in 2014, the site was redesigned and started stirring tremendous attention from the media and among consumers, especially privacy activists. What sets…
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Narendra Modi and the effective use of social media for political promotion
Narendra Modi is the current prime minister of India. Apart from being the political leader of one of the world’s largest countries, he is also an example of some of the most successful use of social media for political promotion. His official Facebook page counts almost 22 million fans and he comes second behind U.S.…
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Using Google Sitelinks to improve your SEO
Sitelinks are those lists that appear on Google’s search results when looking for a specific business or brand name. The result features the brand’s main homepage as well as several internal pages such as the “Download” or “Contact Us” pages or specific content category pages organized in two columns. Sitelinks are aimed at helping users…
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Tips to innovate your content marketing
2014 has been a year of focus on content. Businesses are slowly driving away from traditional marketing ways such as the use of banner ads and are striving more to connect with the core needs of their customers. Communication Communication is the key to knowing what the customer actually wants and in order to shape…