Author: admin

  • Tumblr is rolling autoplay ads this month

    Tumblr is rolling autoplay ads this month

    Tumblr is releasing an autoplay video ads feature this month. Before an official big universal launching to all advertisers, selected companies such as Lexus, Ax, JC Penney and Universal Pictures are testing out this feature until mid-November. Before that, brands had the possibility of purchasing promoted posts that did include videos but the new offering…

  • Hootsuite valued at $1 billion in 2014

    Hootsuite valued at $1 billion in 2014

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    Hootsuite is a Canada-based firm. It is considered as the most widespread social media platform. Hootsuite is in fact a social media consulting and analytics firm. It is known for providing an easy to use social media platform that enables users to post and monitor content for their Twitter and other social media accounts. This…

  • Will Ello be able to compete with giants like Facebook and Twitter?

    Will Ello be able to compete with giants like Facebook and Twitter?

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    Ello is a new social media network launched in July 2014 on an invite-only basis. The new social network has also issued a manifesto along with its launch pledging to remain ad-free unlike the other existing social networks. Ello promises its users that they would be guaranteed absolute privacy regarding the name they would like…

  • Why we should keep an eye out for DuckDuckGo

    Why we should keep an eye out for DuckDuckGo

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    DuckDuckGo is a search engine which launched in 2008 and its name is inspired by the kids’ game “Duck Duck Goose”. By 2011 the site had gained 1.5 million visitors per day and in 2014, the site was redesigned and started stirring tremendous attention from the media and among consumers, especially privacy activists. What sets…

  • Narendra Modi and the effective use of social media for political promotion

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    Narendra Modi is the current prime minister of India. Apart from being the political leader of one of the world’s largest countries, he is also an example of some of the most successful use of social media for political promotion. His official Facebook page counts almost 22 million fans and he comes second behind U.S.…

  • Using Google Sitelinks to improve your SEO

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    Sitelinks are those lists that appear on Google’s search results when looking for a specific business or brand name. The result features the brand’s main homepage as well as several internal pages such as the “Download” or “Contact Us” pages or specific content category pages organized in two columns. Sitelinks are aimed at helping users…

  • Essential Social Media Marketing Strategies

    Know your audience Devising a good social media strategy starts with knowing the audience you are targeting. Focus on find out what topics they are more likely to “share” on social networks or what solutions are they looking for. Be present where your audience is Finding out about the social network of choice of your…

  • Tips to innovate your content marketing

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    2014 has been a year of focus on content. Businesses are slowly driving away from traditional marketing ways such as the use of banner ads and are striving more to connect with the core needs of their customers. Communication Communication is the key to knowing what the customer actually wants and in order to shape…

  • The Importance of a Credit Report Check

    The Importance of a Credit Report Check

    As the saying goes, you can never judge a book by its cover, and the same is true either of professional or personal relationships. In the case of the former, landlords and employers often have to hire people without really knowing anything about them and this poses a security risk almost immediately. If you find…

  • It’s a Great Time to Start Your Import/Export Business

    It’s a Great Time to Start Your Import/Export Business

    If you were ever thinking of starting importing or exporting for trade, now is a great time to start. Not only can you get amazing overseas shipping rates, but the service providers are stepping up their game since the market has gotten so much more competitive. When the economy started to downturn, people backed off…