Essential Social Media Marketing Strategies

1. Know your audience

Devising a good social media strategy starts with knowing the audience you are targeting. Focus on find out what topics they are more likely to “share” on social networks or what solutions are they looking for.

2. Be present where your audience is

Finding out about the social network of choice of your audience is of prime importance. By being where they are you will be able to target them and create engagement for your products.

3. Devote specific time schedules to prepare your postings

Make social media posting an integral component of your work and assign half to one hour each week to prepare and schedule posts for different social media. Focus on keeping the contents original, fun or interesting.

4. Prepare a calendar

If you have assigned social media posting to several people, prepare a calendar to reflect proposed topics, ideal scheduling and the author assigned to the job.

5. Stay on the lookout of breaking topics or events

If you come across any trending news related to your brand and industry, think about sharing your opinion as soon as possible on the social media. Be wary of controversial reactions though in case of sensitive issues.

6. Your social media channels are different

A Facebook post should ideally be different to a “tweet”. This might be due to the difference in audience on each social platform or on the possibility of text editing and rendering. Posting on Twitter would have to be short while you will have the possibility to elaborate more on Facebook.