Social Media Power

Category: Social Media

  • Improve SEO by bolstering internal links

    Improve SEO by bolstering internal links

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    Most webmasters and SEO marketers know the value of internal links. However, simply linking randomly from within your site to a target page is not going to work. Even something as simple as internal linking needs to be targeted and done one step at a time. Here is a step-by-step guide to doing internal linking…

  • The major themes of inbound marketing

    The major themes of inbound marketing

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    Inbound marketing is about bringing the customers to you. Unlike traditional internet marketing which relies on ads and email campaigns to get awareness of a product out there, inbound marketing does not fight for attention. This is done by content creation and attracting qualified leads. Here is a look at the major themes of inbound…

  • Instagram launches Stories feature

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    Instagram launched Stories, a secondary feed of content from users that will only be available for 24 hours. If that sounds familiar, that is because it is a near pixel for pixel copy of rival Snapchat’s stories feature. From the Instagram blog: “With Instagram Stories, you don’t have to worry about over posting. Instead, you…

  • Identity fraud up by 57%

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    According to the fraud prevention service Cifas, the number of victims of identity theft rose by a staggering 57% last year. The data, which was generated from 261 companies in the UK indicates that these fraudsters are getting people’s’ information from social media sites. Cifas says: “Facebook, Twitter and LinkedIn had become a “hunting ground”…

  • Google enters the social messaging space again with Allo and Duo

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    One of the least popular Google apps, even internally is Hangouts. It was an attempt to merge all the messaging components amongst Google properties like Google+, Gmail and Youtube. Unfortunately the app is slow, clunky and not as simple to use as the other messaging apps that have dominated the market. Google’s solution to this…

  • Getty Images complains to EU that Google coerced it into image search

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    Adding to the potential antitrust woes for Google in Europe, Getty images filed a complaint against Google Image search. According to reports Getty claims that high-resolution Google image search results, “scraped” from its customers’ sites, are “siphoning traffic and profits from photographers.” Talks between Getty Images and Google did not go well according to Getty,…

  • Instagram Rolls out Account Switching

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    Instagram finally rolled out its most requested feature: Multiple Accounts. In a long awaited announcement yesterday instagram announced that it was rolling out multiple account switching to all users worldwide. There was previously an instance where certain users of the Android app had it enabled for them as part of a beta test. The new…

  • Search Engine Ranking Signals

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    Search engines typically use a set of signals to determine how a website ranks for a particular keyword. These signals get their own values. The values are then given a weight and then based on the total score, pages are ranked for keywords and phrases. Google for example has stated that they use in the…

  • 4 Ways to Improve Your Social Media Ad Campaigns

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    It’s almost a given that most social media businesses want to improve return on investment when it comes to their social media ad campaigns. Why this is a work-in-progress is because you generate a large number of leads through social media. Here are 4 ways to improve your social media ad campaigns: 1: Target ads…

  • 3 Excellent Blogs That Small Business Owners Must Read

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    Since there are so many blogs that offer small business social media tips and techniques, it’s hard to know which one is best for you. Of course, readability and practical information go a long way to making to the top of this list. So, here are 3 excellent blogs that small business owners must read:…