Social Media Power

Author: admin

  • Search Engine Ranking Signals

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    Search engines typically use a set of signals to determine how a website ranks for a particular keyword. These signals get their own values. The values are then given a weight and then based on the total score, pages are ranked for keywords and phrases. Google for example has stated that they use in the…

  • 4 Ways to Improve Your Social Media Ad Campaigns

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    It’s almost a given that most social media businesses want to improve return on investment when it comes to their social media ad campaigns. Why this is a work-in-progress is because you generate a large number of leads through social media. Here are 4 ways to improve your social media ad campaigns: 1: Target ads…

  • 3 Excellent Blogs That Small Business Owners Must Read

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    Since there are so many blogs that offer small business social media tips and techniques, it’s hard to know which one is best for you. Of course, readability and practical information go a long way to making to the top of this list. So, here are 3 excellent blogs that small business owners must read:…

  • 4 Pros of Using Periscope for Small Businesses

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    It was only recently that Twitter had acquired the mobile application, Periscope. This application allows you to broadcast a live video feed to about anyone in the world. With more and more small businesses using it as a marketing medium, it has become increasingly popular too. Here are 4 pros of using Periscope for your…

  • 3 Great Local Marketing Tips by Experts for 2015

    3 Great Local Marketing Tips by Experts for 2015

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    A large part of your success in your online marketing efforts comes from strategy. That should be obvious more than ever. It has more to do with planning and long before you market the product or service you are offering. Here are 3 great local marketing tips offered by experts for 2015: 1: Get Systems…

  • 4 Steps to Claim Your Foursquare Listing

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    It was FourSquare that started the social “check-in” trend a few years. Since then, it revamped its business model, and much like Yelp!, became a recommendation engine with user ratings and reviews. Yet it did not abandon the social check-in function but moved it to a new mobile app called Swarm. Using this app will…

  • The Concept of Rational Egoism

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    Freud called our concept of the self the ego, and it was meant as a representation of how we feel about ourselves. We tend to perceive ourselves differently from those around us, and that perception fuels much of our action. Rational egoism argues that self-preservation is the normative state for humans and concepts such as…

  • 4 Ways to Use Video to Drive Conversions and Increase Sales

    4 Ways to Use Video to Drive Conversions and Increase Sales

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    Videos are an effective way to market your business. There are several types of videos that you should consider. Using one type can seem boring. This will drive your customers away. That said, here are 4 ways to use video to drive conversions and increase sales: 1: Product Videos Website visitors are 64% to 85%…

  • The Case for Ads

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    Advertising has been a part of human life since we’ve developed media for mass consumption. It was key to radio, with corporations sponsoring entire bands or musical hours, and the trend carried over into television and newspapers too. Yet ads on the Web seem to strike a particular nerve for some users. So much so…

  • 3 Tips For Landing Page Optimization

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    While most people have the impression that increasing sales solely requires one to drive traffic to your site, it must be said that a little more effort is necessary. Yet the truth is that once they reach your site, they need to be converted from a prospect to a customer. The key to this is…