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3 Great Local Marketing Tips by Experts for 2015

A large part of your success in your online marketing efforts comes from strategy. That should be obvious more than ever.

It has more to do with planning and long before you market the product or service you are offering. Here are 3 great local marketing tips offered by experts for 2015:

1: Get Systems in Place

If you’re a service-based company, then it is a good idea to rely on systems to get your organizational and communication activities in place. Whether it is a mobile-friendly site, a CRM program, prospecting systems or even IVR to handle queries 24/7, getting this in place will help you improve profitability.

2: Run Facebook Ads for Your Location

Facebook is doing a lot to help promote local businesses. This is clear with the local awareness business objective that it has put in place. Better still, it allows you to create an advertisement within two minutes. All you have to do is select a photo, set a budget and create a message for people in your area. After this, add a ‘Get Directions’ button and help local customers find your business as easily as possible.

3: Optimize Your Website for Mobile Devices

It is no longer an option to build a mobile-friendly website but a necessity. This is because more traffic seems to be flowing in from mobile devices. If that’s not enough, Google has now altered its search ranking algorithm to favor mobile optimization too. Along with SEO, optimizing your site for mobiles makes it easier for customers to do business with your site.