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4 Ways to Use Video to Drive Conversions and Increase Sales

Videos are an effective way to market your business. There are several types of videos that you should consider. Using one type can seem boring. This will drive your customers away.

That said, here are 4 ways to use video to drive conversions and increase sales:

1: Product Videos

Website visitors are 64% to 85% more likely to buy a product after watching a video. So, create promotional videos that list the features and benefits of your product. Feel free to explain which problems your product or service solve too.

2: How-To Videos

Most viewers who watch how-to videos want to buy a product. It’s why they’re watching the how-to video in the first place. In fact, 1 out of 3 millennials have bought a product after watching a how-to video. So, instead of trying to sell your product, instruct them how to use it. Share uses of your product too. Also, make sure you optimize videos with keywords for YouTube too.

3: Product Walkthroughs

Your product will have first-time users. Make sure they enjoy a smooth onboarding process. For this, put yourself in the shoes of your customer. Think about the most common use cases of your product. Then create a product walkthrough using either QuickTime or Screenrecorder. The video should familiarize them with your product.

4: Customer Testimonials

Nothing draws a crowd like a crowd. Website visitors will see the value of your business through customer testimonials. For this, ask customers if they are willing to record a video. Meet them at your office or store. Have them explain how your product solved their problems.