Generally, entrepreneurs have had a good year in 2014 when it comes to online marketing. The emphasis this year has been on social media expansion, mobile-friendly websites, image-centric content and the creation of online ads and content has this year become more streamlined. 2014 was predicted to be the year of content marketing. However, even though a lot of companies has adopted that strategy, the general success rate has not lived up to observers’ expectations. One of the difficulties of this strategy is that measuring its return on investment is difficult. It is quite complex to determine whether there is a direct relation between content click by visitors and the amount of product or service bought by customers.
Content marketing still remains a big strategy and the smaller bits that are used for ads and content have evolved to become more focused. Micro-ads has proven to yield a huge effect for a significantly small time lapse. This is due to the fact that users on the Internet are busy and require information fast and in a simple manner. Online users have a reduced attention span and therefore content, especially ad content, would need to be to the point.
Some other marketing tools such as emails would be making their comeback in order to deliver palatable content. These type of tools have proven to be successful in producing positive results. Marketing on the Internet and through it is a thriving industry and its impact is set to continue increasing. For companies it all starts simply by having a good web host in order to increase speed on the site and user experience.