The Problem with Static Emails

Written by eTargetMedia

At one time mass emails were the norm. Marketers everywhere were sending out mass emails with the hopes of capturing their target audience. But those days are almost over as today’s savvy marketers are learning the value of relevant, personalized content. If you’re still sending static emails, it’s time to reconsider this old marketing technique. Why? Here’s a look at why static emails are no longer being used in effective email marketing campaigns.

Static emails are impersonal. Consumers have long expressed their desire to feel special. When it comes to email marketing, they are no different. So it’s not a surprise that a static email marketing campaign meant for thousands of other customers might go straight to the trash. Instead, marketers are now creating personalized email campaigns featuring quality, live content fueled by intelligent data. This means that the consumer is more likely to receive an email they want to get, featuring content and information they actually want and need.

In addition to creating a personalized email campaign, it’s also important to consider a personalized experience in terms of design. Consider a mobile-friendly or responsive design. Sometimes this means that the message and information will change according to the device the content will be featured on.

If you lack the tools and data to create personalized email campaigns, consider consulting a professional. It’s worth investing your time and money into creating campaigns that will deliver results.

 

eTargetMedia has over 20 years of experience in direct and interactive marketing services, including targeted email lists, postal lists, email append and creative services.