Social Media Power

Category: Social Media

  • 4 Pros of Using Periscope for Small Businesses

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    It was only recently that Twitter had acquired the mobile application, Periscope. This application allows you to broadcast a live video feed to about anyone in the world. With more and more small businesses using it as a marketing medium, it has become increasingly popular too. Here are 4 pros of using Periscope for your…

  • 3 Tips For Landing Page Optimization

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    While most people have the impression that increasing sales solely requires one to drive traffic to your site, it must be said that a little more effort is necessary. Yet the truth is that once they reach your site, they need to be converted from a prospect to a customer. The key to this is…

  • Using Competitive PPC to Get Ahead of Competition

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    PPC advertising is incredibly competitive. When engaging in PPC, businesses are not only faced with their direct competitors, but they also have to compete against large companies. By leveraging PPC competitive intelligence, businesses are able to find out which terms their competitors would be getting involved in, which ad copy they would be using and…

  • Does Your Business Need a Facebook Page?

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    Having a Facebook page is quite valuable, especially for small businesses for various reasons. The main ones being to drive web traffic, brand exposure, promoting offers and customer relations. Facebook helps SEO as a portion of their general online strategy in order to provide optimized Pages that would show up in search engine results along…

  • Facebook Implements Super Bowl Ad

    Facebook Implements Super Bowl Ad

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    This is a good news for marketers that would be looking forward to using Facebook during this year’s Super Bowl campaigns. The social networking giant has announced a “Big Game” segment that would make it easier for advertisers to target people based on conversations about the Super Bowl. This feature uses real-time conversations to target…

  • Facebook Launches Groups App

    Facebook Launches Groups App

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    Every month, over 700 million people use Facebook Groups. However, the mobile experience for the groups is not very user-friendly making them not very accessible from the main app. Facebook is launching a standalone Groups app this month. The app will feature a revamped and more effective notification control and a section for Groups discovery.…

  • Tumblr is rolling autoplay ads this month

    Tumblr is rolling autoplay ads this month

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    Tumblr is releasing an autoplay video ads feature this month. Before an official big universal launching to all advertisers, selected companies such as Lexus, Ax, JC Penney and Universal Pictures are testing out this feature until mid-November. Before that, brands had the possibility of purchasing promoted posts that did include videos but the new offering…

  • Essential Social Media Marketing Strategies

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    Know your audience Devising a good social media strategy starts with knowing the audience you are targeting. Focus on find out what topics they are more likely to “share” on social networks or what solutions are they looking for. Be present where your audience is Finding out about the social network of choice of your…