PPC advertising is incredibly competitive. When engaging in PPC, businesses are not only faced with their direct competitors, but they also have to compete against large companies. By leveraging PPC competitive intelligence, businesses are able to find out which terms their competitors would be getting involved in, which ad copy they would be using and what would be the landing pages that they will be driving their traffic to. These practices also allow businesses to find out the SEO terms ranking for their ads.
Find out about your competition
By identifying your direct competitors you would be able to device strategies to outperform them. This can be effectively done by making use of Google Insights and studying your Adwords account to find out the companies you are bidding against for the same keywords. Once they have been identified, the keywords that competitors are not using can be optimized to reach another market segment.
Write Better Ads
Just like for any advertising, content and the message imparted are of prime importance in order to attract an audience. When it comes to PPC, effectively written ads can contribute to increasing the click through rate (CTR) for your ads. Generally, the higher the CTR, the lower you will be paying per click. A lowered cost per click would contribute to enhancing your returns on investment.
Optimizing Landing Pages
Attracting an audience from search engine or advertising is a first step to effectively sell a business. The landing page plays an important role ensuring that the visitors stay on the page and are even drawn to your ultimate call-to-action, whether it is to purchase a product or to sign up.