Having a Facebook page is quite valuable, especially for small businesses for various reasons. The main ones being to drive web traffic, brand exposure, promoting offers and customer relations. Facebook helps SEO as a portion of their general online strategy in order to provide optimized Pages that would show up in search engine results along with the brand’s official website, thus solidifying buyers’ trust.
In a same way as with a Facebook profile, the Page allows businesses to post pictures, videos, update statuses or share links and articles. These allow businesses to engage with their audience and reach more people through interesting and shareable posts.
What are the advantages?
An active Facebook Page for a small business implies that it has the opportunity to reach its target audience from almost any location and at any time at no cost. This is especially beneficial with the rise in the use of the Facebook mobile app. Fans can be engaged in fun and informal ways to help in brand exposure and provide means to understand the demands of customers.
What are the disadvantages?
Despite the fact that Facebook is free, making the most of a business Page might constitute of some costs. The content would not target so much audiences with just the basic account. Boosting exposure would require additional fees that might not be affordable for all businesses.
Having a Facebook Page for a business can constitute of a good investment in time but some additional fundings would ultimately be required to make the most of the site’s potential in brand promotion.