It’s almost a given that most social media businesses want to improve return on investment when it comes to their social media ad campaigns.
Why this is a work-in-progress is because you generate a large number of leads through social media.
Here are 4 ways to improve your social media ad campaigns:
1: Target ads towards current customers
Since it is five times more expensive to get a new customer as opposed to retaining old ones, it shouldn’t be a bad idea to serve ads to them. For this, you can create a custom audience and upload email addresses of current customers on Facebook. Access the Power Editor to do this.
2: Use keywords in ads
It is advisable to know what people in your industry or area of expertise are looking for. Only after this should you write the marketing copy.
This involves keywords and which is where Google Analytics comes into play.
For this, sign up or into Google AdWords and look for Keyword Planner. Use the Look for Keywords option.
3: Connect with leads using LinkedIn
The quickest way you can convert prospects into leads is by reaching out to them via LinkedIn. Send messages to their inbox and build a relationship. It is easy to contact them since LinkedIn profiles have an email address and phone number. Upgrading your LinkedIn account will allow to do so much more.
4: Track campaign results to verify success
In order to know whether your campaigns are working, it is advisable that you track results. The reason for this is tracking key metrics will help you to direct your efforts where it matters most. Engagement from posts as well as website traffic from social platforms can offer useful information. A tool like LiftMetrix can help.