It was only recently that Twitter had acquired the mobile application, Periscope. This application allows you to broadcast a live video feed to about anyone in the world.
With more and more small businesses using it as a marketing medium, it has become increasingly popular too.
Here are 4 pros of using Periscope for your small business:
1: Free of Cost
Given that it is completely free of cost, you won’t have to spend money on using this video marketing tool. The best part is that you can reach thousands of people using this application but won’t have to spend as much as you will do with traditional video advertising.
2: Build a Bond With Your Audience
Since pre-recorded videos are heavily scripted or edited, using Periscope gives your audience a fresh, never-before look into your business. In fact, this application will help you interact with whoever is watching in real-time. Just the pure fact that it is unscripted will attract viewers to your business.
3: Offer Exclusive Content
When you take your audience through a tutorial or even for a tour of your business that is completely exclusive, they will appreciate it. This is doubly so because it is live and unscripted as mentioned above.
4: Choice Between Public or Private Broadcasts
You have the option of choosing either a public broadcast or a private one depending on the situation. Apart from introducing your viewers to your brand, there are times customers might be experiencing difficult with the product. Periscope helps you to cater to them in person as well.