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Top Grossing Social Media Apps, and What Makes Them Successful

The top three grossing apps have two things in common. One: they are all dating apps. Two, they are all apps that are free to purchase, but make a profit from in-app purchases. Free apps are often very profitable because mobile app developers Los Angeles can find it difficult to get users to even try an app when there is a pay wall.


Match.com has had a marketing campaign so successful that it has become a well-branded household name. This allows for the app to generate a profit even if it wasn’t easy-to-use, something app development in Los Angeles should keep in mind. By being well-known, it has a larger pool of dating options to choose from. Then, by having more options to choose from, it becomes even more popular as a result.


Zoosk provides users with more information on potential dates than most other dating websites. However, to follow through, you will need to purchase a subscription, a common monetization trick for mobile application development Los Angeles. The free app serves as marketing tool that sells potential suitors to the user while requiring a payment to receive the final product.


POF stands for “Plenty of Fish.” Unlike with the other apps listed above, users are not required to purchase a subscription to go on a date. Instead, users subscribe in order to gain access to better features.

While these apps are all user-friendly, what sets them apart is that they satisfy an emotional need.

Halcyon Innovation specializes in engaging mobile application development for Los Angeles businesses looking to increase audience engagement through mobile apps.