Email marketing campaigns can be improved by offering the consumer coupons and discounts.
Consumers love seeing any form of discount in their email. Partner that with a crafty subject line that promotes that discount, and you may see an increase in sales. However, continuously offering discounts is a risky decision as well, and may also hurt you in the long run. The important thing is that you balance providing discounts to your consumer in order to maintain healthy lead generation.
Be Discount-Friendly (In Moderation, of course)
The first thing that you’ll want to think about is what type of discount you’re going to offer to the consumer. Is it a “buy one, get one half off” type deal? Or are you going for the straight discount percentage slash-off? Either way, you’ll want to entice the consumer and garner much interest from them. This way, they’ll spread the discount by word of mouth and through social media. Building a strong social media following, mixed with an effective email marketing campaign can help boost your results.
Now that you’ve crafted your discount, you’ll want to consider the frequency in regards to sending these emails to your consumer. Too many discounts, and you’ll slowly see the consumer start to back away. This is due to a variety of reasons. For one, they’ll only expect large discounts and stay away until they see them. One way that you can sort out your discounts is on special occasions or when you have a new release of a product.