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Developing a Social Media Presence as Part of Your Digital Marketing Strategy

Although digital marketing spans beyond the realm of social media platforms, having a strong online presence across the web’s top social networking sites will help increase your chances of marketing success as well as help establish your image, boost brand recognition and increase site traffic. When you’re doing California SEO, or any kind of localized search, you’ll benefit from more presence in the search results page.

A social media presence doesn’t end when you sign up for a Facebook profile or Twitter account. In order for a presence to be useful, it requires a commitment to communication. When you start to market your image on social media, customers lose their static identities and become more human. You’ll have a direct link with people rather than engaging solely through a medium or statistics. Although this can be a daunting realization to some business owners, it’s actually a valuable asset to any business that wants to succeed with a digital marketing strategy and will lead to a greater understanding of your target audience as well as provide you with free, direct feedback you can begin to utilize almost immediately.

Understanding the ins and outs of social media isn’t easy, but there are plenty of professionals out there who can break things down and help you make the most of your digital marketing experience. For those who want to know more about SEO or other local forms of digital advertising, contact a digital marketing agency Los Angeles or a digital ad agency near you to consult with a professional team who can come up with a digital marketing plan and social media approach that’s right for you and your business.


Sticky Web Media is a digital ad agency that offers SEO, localization and more.